
Michael Gammon
Head of User Experience
B2B SAAS product design expert with 20 years of creative experience including creative direction, branding, user research and UX/UI design.

Pip Ash
Marketing Associate
Pip is our creative marketing genius, content writer and social expert.
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Simon Ritchie
Founder & CEO
Chartered accountant, Data nerd, ex-Chief Product Officer, Optimist, Team builder, 15+ Years in the Planning space.
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Sophie Lewis
Head of Ops & Finance
Enthusiastic & motivated, Sophie is the queen of organisation. If its easy - get a computer to do it. If it's hard - she's got this!

Gaia Segattini
Illustration and Design
Our illustrator and World-Building designer. She makes the visual representations of our ideas and concepts come to life!
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Rob Markwell
Founding Product Manager
Engineering background, financial planning consultant, international experience. The all-rounder!

Matthew Antos-Lewis
Head of Marketing
Former politico now marketeer with a decade in the B2B tech startup space. He's a data nerd that loves building teams, culture & product.