Planning for the future should be fun.

Our Mission is to unlock the full potential of every ambitious business leader.

Our Vision? We believe in a world where anyone with ambition and drive can create an impact at scale regardless of background or experience.

We want to help leaders escape the tyranny of complex error-prone spreadsheets. Fundamentally, you shouldn’t need to be good with spreadsheets to succeed as a leader in business.
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Our Team

Michael Gammon

Head of User Experience

B2B SAAS product design expert with 20 years of creative experience including creative direction, branding, user research and UX/UI design.

Pip Ash

Marketing Associate

Pip is our creative marketing genius, content writer and social expert.

Simon Ritchie

Founder & CEO

Chartered accountant, Data nerd, ex-Chief Product Officer, Optimist, Team builder, 15+ Years in the Planning space.

Sophie Lewis

Head of Ops & Finance

Enthusiastic & motivated, Sophie is the queen of organisation. If its easy - get a computer to do it. If it's hard - she's got this!

Gaia Segattini

Illustration and Design

Our illustrator and World-Building designer. She makes the visual representations of our ideas and concepts come to life!

Rob Markwell

Founding Product Manager

Engineering background, financial planning consultant, international experience. The all-rounder!

Matthew Antos-Lewis

Head of Marketing

Former politico now marketeer with a decade in the B2B tech startup space. He's a data nerd that loves building teams, culture & product.