Planning for the future should be fun.

Our Mission is to unlock the full potential of every ambitious business leader.

Our Vision? We believe in a world where anyone with ambition and drive can create an impact at scale regardless of background or experience.

We want to help leaders escape the tyranny of complex error-prone spreadsheets. Fundamentally, you shouldn’t need to be good with spreadsheets to succeed as a leader in business.
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Our Team

Gaia Segattini

Illustration and Design

Our illustrator and World-Building designer. She makes the visual representations of our ideas and concepts come to life!

Michael Gammon

Head of User Experience

B2B SAAS product design expert with 20 years of creative experience including creative direction, branding, user research and UX/UI design.

Simon Ritchie

Founder & CEO

Chartered accountant, Data nerd, ex-Chief Product Officer, Optimist, Team builder, 15+ Years in the Planning space.

Sophie Lewis

Head of Ops & Finance

Enthusiastic & motivated, Sophie is the queen of organisation. If its easy - get a computer to do it. If it's hard - she's got this!

Pip Ash

Marketing Associate

Pip is our creative marketing genius, content writer and social expert.

Matthew Antos-Lewis

Head of Marketing

Former politico now marketeer with a decade in the B2B tech startup space. He's a data nerd that loves building teams, culture & product.

Rob Markwell

Founding Product Manager

Engineering background, financial planning consultant, international experience. The all-rounder!