The Marketing Agency Utilisation Model from Blox is designed to help marketing agencies understand the amount of time their employees are spending on revenue generating activities, as well as the costs associated with employing those resources.
The Blox model requires just a small set of simple assumptions to generate a clear set of KPIs which can help you understand:
- how efficiently you are earning revenue compared to the costs of your services
- are the team spending too much time on admin/non-billable tasks
- how you can improve profitability and efficiency by optimising resource utilisation and cost management
You can create a plan in 5 minutes by following the simple guided steps.
The goal of updating your model is to ensure that you have a clear understanding of your business operations, profitability and opportunities for improvement. Therefore you should update it as frequently as required to make sure you have the most up-to-date information to guide your decision making.
In general it is good practice to review and update your model on a regular basis, such as monthly or quarterly, to ensure it reflects the current state of your business and provides accurate insights.
Additionally if you are making significant changes to your business, such as introducing new services or expanding the team, you should update your model accordingly.